Search Engine Optimization and Search Engine Marketing
Search engine optimized websites attract more visitors and do more business. Search engine optimization (SEO), in its simplest form, is the process of tuning a website so that the search engines will assign it a good rank for its specific search terms. This is accomplished through careful consideration and programming of the site's text, titles, meta tags, alt tags, etc. In short, search engine optimization is the process of preparing a site for the search engines.
Search engine optimization is a process that begins before your website even starts to get built.
- Careful consideration must be given to chosing the appropriate keywords and keyword phrases.
- You must select a website designer who knows current techniques and search engine friendly design strategies. Read more about search engine friendly design.
Search Engine Marketing
Search Engine Marketing is the process that continues after the website is complete. This includes:
- Submitting your website to search engines and directories.
- Analyzing competitors' websites and maintaining a strong pay per click presence.
- Outlining and building a strong linking program.
If you don't have the experience in this field, you should interview and hire a professional who has strong experience and skills in search engine optimization and marketing. You can never be too careful when selecting a web design professional. Read up on terminolgy and techniques so that even though you don't know how to program a website, you will be an informed client when discussing your website with the developer.